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Adidas’s Most Comfortable Sneakers Ever Got a High-Fashion Upgrade

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What happens when Y-3 meets PureBoost technology.

If you have yet to put on a pair of Adidas sneakers featuring Boost technology, we’re here to tell you you’re seriously missing out. From the Yeezy Boosts to the Ultra Boosts, the brand’s styrofoam-like soles are a no-joke marvel of sneaker technology when it comes to comfort. We’d go so far as to say most sneakers out there will start to feel like cinder blocks after a few hours in these cushiony kicks. And while Yeezys may be the more well-known high-end iterations of the coveted sneaker, another buzz-worthy fashion designer is bringing his own unique take to the technology: Yohji Yamamoto.

Dubbed the Y-3 PureBoost ZG Primeknit sneakers, these kicks come pre-loaded with head-turning potential thanks to their black/white mixed Primeknit upper. But it’s that same lightweight construction, which means these basically are the perfect sneaker for walking around the city for hours or, if you’re really feeling stunt-tastic, even for the gym. After all, no one ever said shoes with the utmost in comfort had to be ugly, and thankfully there’s now a shoe that is both street style– and cozy-approved. Plus, even though these retail for almost double what the Ultra Boosts go for, it’s still way less than what you’ll pay on the aftermarket for a pair of Kanye’s signature kicks.

Source:http://www.gq.com/story/y-3-pure-boost-zg-primeknit-sneaker-of-the-week