The makers of the upcoming flick ‘Traffic’ are using a unique marketing strategy. They will show the trailer of the film at the city’s traffic signals. City’s busiest traffic signals have been specially zeroed down by the makers to serve as a platform to show the trailer. The trailer of the film which has been recently released has been garnering positive response from all quarters. The showcasing of the trailer at the busiest traffic signals of the city will further prove to be a recall of practicing Road Safety Measures in addition to a chatter amidst the passersby. The film based on a subject which is one of the most relevant topics of the world is to exercise this unique means of marketing.
Shikha Kapur, CMO, Fox Star Studios, said that traffic chronicles the story of a seemingly impossible rescue mission that saw a city come together to transport a live heart from Mumbai to Pune in 150 minutes to save a young child’s life.The films boasts a powerful star cast of actors like Manoj Bajpayee, Jimmy Shergill, Divya Dutta and Sachin Khedekar.