Twitter Score: Shah Rukh Khan, the undisputed king of Bollywood

On January 9, 2013, Twitter world woke up to a sad tweet from Shah Rukh Khan. It read, “Sad, I read so much judgements, jingoism, religious intolerance on the net & I used to think

On January 9, 2013, Twitter world woke up to a sad tweet from Shah Rukh Khan. It read, “Sad, I read so much judgements, jingoism, religious intolerance on the net & I used to think this platform will change narrowmindedness, but no! (sic)” And Khan disappeared from the micro blogging site right after that tweet of his. The hiatus extended some 100 odd days, and his fans took upon themselves the work of letting the superstar know that his absence on Twitter was being religiously mourned.

A hashtag, #100DaysWithoutSRK graced the Twitter trends’ lists all over the country. Fans went berserk trying to convince King Khan to get back on the social networking platform. Shah Rukh, who was about three Twitter years old when he went off the site, did get back after his Twitter family’s antics reached the actor, and once the Chennai Express promotions were on. For a while, SRK tweeted strictly professional tweets – stories from city promotions, photos from events, Chennai Express-related activity, and so on. One did miss the extraordinary wit of the actor, which was earlier so visible in his tweets.

That was about two years back. Once Shah Rukh re-relaxed a little on social media and got back to his usual tweeting self, his fans and non-fans alike re-fell in love with the star’s tweets. From snippets from his personal life to the occasional inspirational tweet to 3am rehearsal photos to talking about something as mundane as being stuck in a traffic jam, SRK’s Midas’ Touch transforms even the straightest of tweets into stuff that make people either think or appreciate the actor’s brains. On Twitter, this actor is quite the undisputed King of Bollywood, or so even the staunchest of his critics would agree.

When the name of Shah Rukh Khan is uttered in any context, one cannot escape the inevitability of including the other two who complete the Khan Triumvirate of Bollywood. And in this case, too, the Twitter avatars of the other two, Salman and Aamir, need to be spoken about. Let’s take Salman Khan first. The star chooses to make an appearance on Twitter pretty infrequently; and even monosyllabic grunts to non-contextual ‘hi’s, Salman has done it all. And every single time the actor comes to Twitter, a tweet-flood of sorts is unleashed upon us lesser mortals. There will be about fifteen completely-JLT tweets from Salman’s account, and then, once the volcano decides to rest, the dormancy lasts for a while before the next tweet-burst takes place. And Tweet Quality: About -5 on a scale of 1 to 10.

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As far as the other Khan, Aamir’s Twitter trajectory is concerned, it is mostly when a film of his is round the corner that this actor wakes up to the benefits of this platform. He doesn’t tweet much, unless something of real great consequence takes place…the India-South Africa Cricket World Cup match being one instance when Aamir let go of his usual Twitter-reticence and posted several tweets, for example. And before that, the actor was last seen on Twitter to condole the death of producer-director K Balachander, which was, well, in the month of December. Tweeting Consistency: Somewhere about 2 on a scale of 1 to 10!

His own ingeniousness apart, the lack of consistency in the other two Khans is also the reason Shah Rukh is the Twitter King of Bollywood. And this, is one crown that no one would even think of contending for!